Now Accepting New Clients

Where Nails
Become
Art.

BWS is a luxury nail atelier crafting bespoke nail experiences for clients who demand perfection. Every appointment is a private ritual — elevated, intentional, unforgettable.

8K+
Happy Clients
4.9
Avg. Rating
12+
Years of Excellence
Luxury nail art close-up at BWS atelier
Certified Premium
Master Nail Artists
Sophia M. — "Pure artistry."

Not just a salon.
A sanctuary.

BWS nail salon interior ambiance
Precision nail technique

Precision, luxury,
and pure intention.

BWS was founded on a single belief: that nail care is an intimate art form that deserves the same reverence as haute couture. We rejected the rushed, assembly-line model and built something different — an atelier where every stroke is deliberate, every product is curated, and every client feels genuinely seen.

Our master artists train with some of the world's most celebrated nail designers in Tokyo, Paris, and Milan. We bring that global expertise directly to your fingertips, fused with our signature BWS aesthetic — clean, confident, and deeply considered.

When you sit down at BWS, you're not booking a treatment. You're commissioning a piece of wearable art.

🇯🇵 Japanese Techniques
✦ Vegan Products
🏆 Awwward-Winning Team
🌿 Cruelty-Free
💎 Premium Brands Only

The full
BWS menu.

Each service is a tailored experience — never rushed, never generic. Starting prices listed; consult for bespoke work.

Bespoke Nail Art
Hand-painted, freehand designs by our senior artists. From minimalist linework to intricate florals and 3D elements.
$120+ / from
Acrylic Extensions
Sculpted full-set acrylic extensions with flawless apex structure. Long-lasting, lightweight, and shaped to suit your aesthetic.
$140 / full set
Luxury Spa Pedicure
A full-ritual pedicure with volcanic ash soak, callus removal, hot stone massage, and a gel finish. The ultimate reset for tired feet.
$110 / 90 min
90
Minutes
8
Steps
4.9
Rated
Luxury pedicure service at BWS
Chrome & Foil Finish
Mirror-chrome, holographic, and gold foil finishes applied over any gel base. The add-on that makes every set iconic.
+$35 / add-on
Detailed nail art close-up
Builder Gel Overlay
Strengthen natural nails and add structure without full extensions. Perfect for growth phases.
$95 / service

What they're
saying.

4.9
Based on 2,400+ reviews
I've been to nail salons in London, Paris, and Tokyo. BWS sits right at the top. The Japanese gel technique they use is incomparable — my nails are still perfect after four weeks. The quiet, focused energy of the space is unlike anything else in the city.
Booked the Luxury Spa Pedicure before my wedding and I genuinely cried happy tears — it was that good. Keisha understood exactly what I wanted and the hot stone massage alone was worth double the price. Absolutely unmatched service, start to finish.

Book your BWS
appointment.

Secure your spot in minutes. Our team confirms within 2 hours. New clients receive a complimentary consultation.

  • Hours of Operation
    Mon – Sat: 9:00 AM – 8:00 PM
    Sunday: 10:00 AM – 6:00 PM
  • Our Location
    142 West 57th Street, Suite 9
    New York, NY 10019
  • Contact & Inquiries
    +1 (212) 555-0173
    hello@bwsatelier.com
  • Cancellation Policy
    24-hour notice required. Late cancellations may incur a 50% service fee.
Reserve Your Appointment
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